Updated: August 22, 2018
Operating a blog requires you to learn and become familiar with a large number of different things, so it’s hard to avoid making various fundamental blogging mistakes.
All too frequently inexperienced bloggers (as well as more experienced ones) totally neglect important things that many beginners don’t even know that they should know about.
To help you avoid some of those mistakes, and save you from having to ‘reinvent the wheel’ here’s a collection of some of the more typical blogging mistakes that too many bloggers are prone to commit. (See this post if you’re just starting a blog.)
Fundamental Blogging Mistakes To Avoid
Using a Free Hosting Service
Free blogs, as opposed to ‘self-hosted’ ones, appear less professional to advertisers.
Thus ad agencies are much less likely to want to have such a site hosting their ads, which in turn makes it more difficult to make money from your blog.
Some bloggers say that if they start to make good money they’ll just switch to self-hosting, but that can entail a lot of time and trouble. That’s why I’m including free blogs in my blogging mistakes roundup.
Others cons are:
- Speed and Bandwidth limited – your site is likely to be slow, discouraging visitors (very important, people are much more impatient these days!)
- Poor Support – Free hosts usually have inferior customer service.
- Less control – you can’t download plugins to expand the site’s capabilities. Theme selections and CSS functions are also limited.
In the words of Ryan Biddulph of ‘Blogging From Paradise’ fame: “New bloggers often make the calamitous mistake of not buying a domain and hosting. This is like trying to run a store out of your parents’ house. Free rent but nobody will take you seriously.”
On this blog I use and recommend SiteGround for website hosting.
Not Promoting Their Work
Too many bloggers spend most of their time tweaking their blog, and not enough on marketing or PROMOTING it.
Successful bloggers often preach the ‘80/20′ rule, which says that you should spend 20% of your time creating content and the other 80% promoting it (usually on social media.)
If you want the world to come to your blog, firstly you have to go and tell the world that it exists!
Failing To Capture Leads
Many successful bloggers say one of their biggest blogging mistakes when they started out was failing to capture leads and start an email list from day one of their blogs.
Usually, this is done via a web form (such as provided by ConvertKit on my blog) and the offer of a freebie (lead magnet) such as a PDF, ebook or even a free course.
Lead Magnets have been shown to have higher takeup rates than simply offering to “Keep You Updated With Our Newsletter” as many bloggers still do.
An email list is one of the primary traffic drivers and monetization streams to a blog once it’s sizeable enough. Here are a few relevant quotes from successful bloggers in case you’re not convinced:
Neil Patel of CrazyEgg: “Out of all of the channels I tested as a marketer, email continually outperforms most of them.”
Ramsay Taplin of The Blog Tyrant: “If my search rankings disappeared, I’d still be able to promote my blog to thousands via email.”
Noah Kagan of SumoMe: “Appsumo is a 7 figure business and 90%+ of our revenue comes from emails.”
Poor Layout & Presentation
Watch out for the dreaded ‘Wall of Text’! Writing text for the net is very different from writing for a book, as the average reader’s attention span is much more limited and distracted, especially for those reading on mobile devices.
Thus experienced bloggers use lots of white space and keep paragraphs short (a maximum of two to three sentences is usually recommended.)
Sentences should be kept short and simpler language is usually better (no showing off your vocabulary in other words.)
Larger fonts are also used by most sites, with a font size of 16 pixels recommended by many (it’s usually 12 pixels in books.)
Quite a few sites persist with tiny text, which is definitely a turnoff for many, including myself, and looks even worse on mobile devices.
Since mobile accounts for about 75% of web users, you DEFINITELY need to ensure that your site is optimized for it. You can check your site’s speed with pingdom.com.
This blog uses the Genesis Framework by StudioPress, which is designed with mobile in mind, being “perfectly optimized for every browser, device, and screen size.”
Lots more advice on writing blog posts in this article.
Google Analytics data is invaluable for finding out your ‘bounce rate’, which posts are the most popular, how long readers are staying on the site, and how they’re finding the site (social media, Google etc).
You can also use it to get customizable reports, building your own with the simple interface or selecting a Google-created ready-made one.
Another great feature is the real-time visitor tracking–don’t be one of the bloggers who gets hypnotized by it though!
You can use information from Google Analytics to decide what type of posts to write and what’s not working for you, and to provide useful insights to help shape your blogging strategy.
So with all that useful data available, ignoring Google Analytics definitely belongs in this collection of blogging mistakes.
Best of all, it’s free! So what are you waiting for?
Focussing Too Much On Keywords
By all means perform keyword research, but make sure you put your readers first and search engines second.
Writing for people also works well for search engines, so don’t focus on stuffing as many keywords as you can into your posts. Google can even penalize you for this practice, unlike in the early days of blogging.
Omitting Social Media Icons
To reach a wider audience you should make your blog posts as easily shareable as possible. You can greatly increase your traffic by including buttons that don’t force your readers to copy and paste the URL into Facebook and Twitter etc (mostly they won’t bother).
Make sure the icons are prominently displayed so that the reader doesn’t have to hunt for them, or they may just decide it’s not worth the trouble.
Using Copyrighted Images
Some bloggers have been hit with lawsuits costing them thousands of dollars for using copyrighted images on their blogs, so this is something you should make sure you’re doing correctly right away. If you’re not sure of any pictures on your site just delete them immediately—better safe than sorry!
Don’t think that it’s a chance worth taking – companies use programs that crawl through websites looking for copyrighted images. It can take a long time, but unauthorized images are usually located eventually.
What other blogging mistakes can you think of that bloggers are prone to? Let me know in the comments.
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