Post Updated: September 19, 2018
There are many different ways and methods to approach blog writing, but some are demonstrably better than others.
As I expected, it turns out there are no quick and easy secrets to blog writing; in the words of Jon Morrow of SmartBlogger:
“The reason most bloggers fail isn’t a lack of talent or smarts or technical know-how. It’s a refusal to take what they do seriously. They don’t believe their blog can be anything, so they never put in the work to make it anything.”
And eliminating distractions is also a good idea, “If you’re just starting out as a writer, you could do worse than strip your television’s electric plug wire, wrap a spike around it, and then stick it back into the wall. See what blows, and how far.” – Stephen King
The importance of practice is also something that experienced bloggers regularly mention. As professional writer and blogger Jeff Goins says, “Practice makes you better; it’s the repetitions that make it effortless.” And, “You can’t practice without discipline. Keep showing up and persevering.”
So if you work hard and follow all the advice of top writers, how great can you hope to become at this blog writing business? Although he’s not a blog writer, I like these words of wisdom from Stephen King:
“While it is impossible to make a competent writer out of a bad writer, and while it is equally impossible to make a great writer out of a good one, it is possible, with lots of hard work, dedication, and timely help, to make a good writer out of a merely competent one.”
22 Experts Reveal Their Blog Writing Secrets
Ana | thesheapproach.com
The best writing tip I have for bloggers is to start. Yes, it’s that simple! Start with a crappy first draft, make mistakes and ramble on.
Only people in movies get it right the first time.
Then edit your work. That’s where the magic happens.
Make sure it makes sense to a third-party reader and that your ideas flow. Correct your spelling and grammar errors. Format it so that it’s easy to digest.
And most importantly, act like every blog post is the first blog post that someone reads from your entire blog.
When we write a lot about one subject, we tend to assume that our readers have read everything we ever published before, but the truth is that you never know how people find you and what’s the first thing they read.
So assume that every blog post is that first blog post. Re-introduce concepts and ideas.
Link back to older blog posts to give more information.
Take people on a journey.
Jennifer McCoy Blaske | Three Kids, Three Cats and a Husband
Don’t expect to get it right on the first run! I think too many new bloggers, especially, have fear of paralysis, that they can’t start writing until they have it all worded perfectly.
My posts morph so much as I write them. I first come up with sections/headings and start throwing information and thoughts into whichever section it best fits.
Sometimes they’re not even complete sentences. Some of it later gets thrown out; most of it gets shaped, moved, put in different order, and so on.
Eventually, it becomes something pretty cool.
So my advice is to just start, and don’t worry about getting it ‘right’.
Laura-Lee Bowers | LaLee Lifestyle
As a literary scholar coming out of academic writing and editing, blogging really pushed me out of my comfort zone.
There is a style that goes along with it.
Blogging is a genre. It isn’t your journal. It isn’t a magazine article. It isn’t an academic paper. It isn’t a how-to manual.
What your blog is can be a mix of any of these things, but it also needs to be cohesive.
Choosing your voice depends on a balance between what you intend to express and what you’re bringing to your blog — your self-expression.
Choose your style.
Do you want an ‘I’-centered writing style or an objective voice?
Are you sharing your opinions on your blog, or are you parlaying evidence-based information you’ve gathered?
Are your life and personality the main focus of your articles? Is it your insight or expertise that your site sells?
Then begin studying blogs excelling in your style of prose.
The best blogs, I think, have an element of both. That’s what I’m learning about the genre.
Find your equilibrium between the two or go all-out one way or the other!
The bottom line in blogging is your site can be whatever you make it, but the quality is also expected to be professional.
Make it cohesive.
Hone your style.
And by-golly make plenty of time for editing. Then you will be proud of sharing it (the real joy!)
Carly Campbell | Mommy On Purpose
When you’re starting out, write as much as you can. The only way to get better is to DO it. A LOT.
Crank out content like it’s your number one job (I mean, take your time and do good work, but don’t get distracted by all the other “stuff”.) The more you write, the better your writing will get. One of the best-kept secrets is perseverance and experience.
Adam Connell | Blogging Wizard
The intro of your post is difficult to get right, but once you do, you’ll get more people reading your content to the end.
And as good as your content may be – if the intro is weak – most people won’t read it.
I like to leave writing the intro until the very end of the post.
I get everything else done first. Even the conclusion and go back to the intro.
Sometimes I’ll rewrite the intro 3-4 times and read each one through to choose the best one.
Since my content is focused on solving problems, I address my readers problem in the intro and explain how I’m going to solve it with the content below.
Your intro needs to be compelling and it needs to be emotive.
For a complete breakdown on how to write better blog post intro’s, check out this post Alicia Rades wrote for Blogging Wizard.
Bryn Connor | I Should Have Said
I have three different types of blog posts that I write on my website. For each different kind of post I have a template which saves me a ton of time.
I don’t write the entire post all at once, I will write a section, create a poll* and then finish off the rest of the post another day. I find working in bite-sized chunks works a lot better for me.
If I do need to do a ton of writing for an ebook I go to a coffee shop and block of three hours of time. For some reason, I am much more disciplined working in a coffee shop.
*About a third of my website’s posts have a poll. Readers can vote for the best particular answer (it adds interaction for the reader.)
Drew DuBoff | DrewDuBoff.com
I don’t think writing a blog post is that hard. In fact, it’s one of the simpler tasks for me in blogging. What I find makes the process so easy is an effective outline.
Organization is critical when writing a post, especially if it is upwards of 2,000 words. I always create an outline in Mind Meister first (I’m a visual learner) by branching out my H2 and H3 tags from there.
After that, I format those subheadings into a new draft in WordPress. The next day, I write the post, as much in one sitting as I can, even if it takes hours.
Make sure you have your research done in advance so you know what you’re talking about. Once you’ve done all that, all you have to do is simple edits and you’re all set!
(Sample Outline included by Drew:)
(Edit: The mention about fear of public speaking being greater than death reminds me of the Seinfeld joke: “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Justin)
Tracie Fobes | TracieFobes.com
Do not write just about what you want to write about, write about topics people look for. Use something like Answerthepublic.com where you enter a topic and get ideas for content.
Remember, your blog should solve a readers problem and not be the same thing every other person has posted about.
Debbie Gartner | The Flooring Girl
Outline your articles before you even start to write them. It will make the article more organized and make the writing process easier and faster.
It’s easier to chunk out the pieces of work. (I’m not a natural writer, but I’ve gotten used to using this method for seven years.)
Angie Gensler | AngieGensler.com
To create content that’s authentic and conversational, speak your first draft instead of writing it. You can use a voice recording app on your phone and then upload the file to a transcription service.
I use VoiceBase.com to mechanically transcribe my audio recordings and it’s extremely affordable.
This process does require a lot of editing, but it’s much easier to edit words on a page versus beginning with a completely blank page. Plus, this process makes it easier to incorporate your true personality and authentic voice in your writing.
Kasey Johns | Butter Together Kitchen
Research, research, and more research! As a food blogger who started six months ago with a good amount of income coming in from blogging – it is possible!
Put in the work starting from Day One and don’t ever stop trying to learn more. There’s plenty of free information out there that will help you.
Always think about your user and how you can make your site more user-friendly and you will have a loyal following that will keep coming back.
Most of all.. have fun with it!
Victor Joseph | Sabahan.com
Use Grammarly to improve your writing and check for grammatical errors. As a non-native English speaker myself, this is even more crucial for me as my target audiences are from the English speaking countries.
Try to infuse your writing with your own personality and experience. This helps you to stand out from the crowd and attract the right kind of audience who may resonate more with your content.
For example, when I write about SEO tips, I share what I did (or didn’t do) in regard to a particular tip, what the outcomes are and how it helped me achieve a certain goal.
Practice writing on Quora. Find relevant questions and answer them casually or by telling a story. I find this less of a pressure than trying to come up with the perfect blog post.
With more room to maneuver, I can practice my writing and come up with new ideas faster. I can also repurpose the content for other platforms or my blog.
If your answer goes viral, then more people will end up visiting your blog too.
Brie Kirbyson | Go Rattle The Stars
The best way to write blog posts that drive lots of traffic, get shared on social media, and bring in new customers?
You’ll need to do two things:
- Get a basic grasp of Google SEO and
- Write what I call “epic content”.
Basically, what you’ll want to do is search what keywords your competitors are ranking for with a tool like SEMrush.
Then click on over to your competitors’ top posts. You’ll want to start by seeing what your competitors are writing about, then consider how you can cover the same topic–only 10x better.
How do you create ‘epic’ blog posts?
This could be in the form of writing long, in-depth, and comprehensive posts like Neil Patel does over on Quick Sprout. See his long list of Ultimate or Definitive Guides to see what I’m talking about.
Alternatively, you could add extra features like a video, a helpful infographic, or a downloadable cheat sheet.
The more value you give the better!
Nataly Llanes | Love & Paper Flowers
Don’t write just to write. Make sure you are writing content that answers your audience’s questions and that solves their problems.
In addition, focus on on-post SEO as you are writing. Doing so will ensure that the minute you hit publish your content is optimized and discoverable by search engines.
Crystal Lynn | Blogging Tech Tips
Don’t put all your eggs in one basket. Social media platforms are like Thanos, one snap and it’s all gone.
Make sure you learn and implement SEO on every single post from the get-go.
Trinity Owen | The Pay At Home Parent
The structure of your blog post matters. Rather than sitting down to a blank sheet of paper and writing anything and everything, follow a template or guide.
The tip here being “When writing, introduce a problem to your audience and then solve that problem better than any other person could.”
Neil Patel | NeilPatel.com
1. Write down ideas, all the time
Write down any ideas whenever and wherever they occur to you. Make it habitual and keep it up daily by installing a note-taking app on your mobile device.
2. Start with a story
Always be aware when you’re writing a blog post: your readers want to be entertained.
3. Develop an easy-to-follow outline
Once you’ve decided what to write about from the ideas you’ve come up with in #1, you should draft an outline.
4. Read other great writers
If you want to write superior blog posts, then you MUST read the work of great writers inside and outside your niche.
The truth is that if you haven’t read great writing, you don’t really know how to do it yourself–and that successful blog that you dream of will always elude you.
5. Find relevant questions and start answering them
With the level of competition online today, you can make yourself a better writer and build a loyal audience by answering relevant questions on your blog.
Darren Rowse | ProBlogger
One of the best ways to improve as a writer is to write – particularly in a public forum where you know people will be reading and interacting with your ideas. Regularly publishing your writing on a blog is a great way to grow your writing skills.
Dedication pays off and daily writing is one of the best ways to become a recognized voice in your field.
Dexter Roona | Infobunny
The big thing for me is just to write long, between 1500 and 2000 words because long posts are known to rank much better than short ones.
And when you are checking out the competition and you find that the current posts that are ranking high have hit 2000 plus words then go bigger.
It may sound like a lot of work and it is but it works and allows you to get multiple keyword phrases. With short posts, it is just not possible to optimize for multiple keywords if you want to keep your readability and user experience.
Ronald Segura | Web SEO Marketers
My blog writing secrets? That’s probably the hardest question I’ve been asked in a while.
First of all, I have to admit I don’t consider myself to be a great writer, but when I look behind just to see where I was sitting at maybe two or three years ago, I realized that I’ve learned a lot.
Here are my top tips for anyone to improve their blog writing skills:
- Read other people’s blogs.
Not just any blog, but those ones that are related to your field of interest and also make sure that you’re reading content from awesome writers.
Reading what others write and then writing constantly is definitely the best way to improve your own writing skills.
- Don’t try to copy other people’s writing style.
This is probably the most common mistake any beginner blogger makes, I made it myself when I was starting off and then I learned from it. Don’t read other people’s blogs with the purpose of trying to copy how they write so that you can emulate them, but rather look at other people’s writing styles so you can to identify your own style.
Being unique is fundamental if you want to be a successful blogger.
- Write the way you speak.
This one is, for sure, the best advice I can give anyone in terms of developing good writing skills. This is what helped me move from feeling completely unsure about my writing skills to feeling very confident every time I write a new piece of content, or even when I write emails.
It simply flows naturally! I just sit down and start talking in my mind and then I write exactly the same way.
Lisa Sicard | Inspire To Thrive
Writing first thing in the early morning is my best time for writing. Pick your best time to ensure you are writing at your peak time.
I love to start my blog posts in Word and then after 1000 words, I may then import them into WordPress. I like to see how the images, video and ‘Click to Tweets’ flow with the content.
I use ‘spell check’ and have a few freelance proofreaders to read over my content. Using a mobile device to read your content once published is a great way to double check everything too.
Even after all the proofing I often may find something small to edit.
If you have an idea, start to write about it when you’re thinking of it, otherwise the idea may be gone forever.
I have several started that need to be written about when time allows.
Ryan Biddulph taught me if you write daily you will get better at it– he is so right! Practice does improve any skill you do out there. Practice, practice, practice!
Lily Ugbaja | FindingBalance.Mom
Treat every post as a public draft.
In my early days I would spend lots of time, days sometimes crafting a post, doing endless research to make it the absolute best on the topic and it was hindering my productivity.
Your post needs to be out there already. You are talking about a topic YOU KNOW and someone needs that information now.
Today, I follow a simple process that lets me churn out a high-quality post in mere hours:
- Jot down random ideas throughout the day
- Research keyword search volume and trend using Ubersuggest – 2 mins
- Write working headline -30 secs
- Skim through top 3 posts on google and Pinterest to see how they’ve done it, what questions come up in the comments -20 mins tops
- Use Answer The Public to find FAQs I could use in my outline – 2 mins
- Create an outline (writing without one takes too much time) – 5 mins
- Turn off the internet and write – an hour or two without distractions AKA kids
- Turn on the internet, take relevant keywords from Ubersuggest and insert where appropriate – 10 mins
- Proofread and insert internal and external links. – 20 mins
- Test headline ideas until I find the perfect one
You can always go back tomorrow to add all the bells and whistles you want, and you should, but right now you are providing value to someone.
Janet Wald | Mostly Blogging
Why are you making a blog? (It’s Tip #1 in this guest article.)
I don’t know if every blogger considers their motivation.
From the number of bloggers who don’t have a niche that I’ve seen, I’d have to assume they haven’t asked themselves this question.
Why are you blogging? What do you want to accomplish?.
For example, in my case, I want to empower bloggers. This is why I blog.
Once I have an umbrella niche, blogging is easier. This is because the subtopics, the topics of my articles, take care of themselves as my writing falls into place.
For example, if I then ask myself “How can bloggers succeed?”
I then have more articles.
If they succeed by optimizing for search engines, that’s a post.
If they succeed by promoting on social media, that’s a post.
“Which social media?”
By asking these questions you accomplish a great deal:
- Your writing has direction.
- Your readers know what to expect from you.
- You can put your mission on your About page.
- Your promotion on social media is already written.
Case in point:
The article I shared above. For example, on Twitter, I could write:
“Do you know how to plan your content?”
“Do you know 8 great places to publish your content?” (See Tip 3.)
By asking ourselves questions,
we accomplish so much both on and off our blogs.
That would be my Number 1 tip: asking yourself questions and don’t stop.
Alison Wood | Pint-Sized Treasures
Keep a notes app handy on your phone so you can always jot down new ideas and exciting title ideas. You never know when a genius idea will strike!
Hopefully you found some useful blog writing nuggets from all these great expert tips. Do you have any blog writing secrets of your own? Let me know in the comments.
(For more on writing a blog post see this post.)
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