They’re popular with bloggers as they can provide a good traffic boost without having to do a lot of writing themselves, and experts like to contribute as they can gain a backlink and some publicity for their own blog without having to write more than a couple of paragraphs.
An expert roundup post offers several excellent advantages for the blogger:
- You only have to write an introduction and a question–most of the content is supplied by your contributors.
- Roundup posts are usually great for your traffic, as your experts usually have large social networks and are motivated to help boost your post on social media.
- Often some of the contributors will link to your post from their blog, providing you with backlinks, which are valuable for SEO purposes.
- It’s a great way to network with experienced bloggers and influencers and get on their radar screens.
- They give a useful boost to your blog authority.
Choosing a Question
Since there are so many roundup posts already published, you’ll want to choose a question that your target audience is currently particularly interested in.
My own recent roundup post ‘17 Pinterest Experts’ Best Tips For 2018‘ fulfilled that criteria as my target audience is bloggers, and Pinterest is usually the best source of traffic for bloggers after Google.
Readers also like to know that information in a post is fresh and new, so including ‘2018’ in the title is useful for that purpose (until 2019 anyway!).
Roundup posts can include more than one question, but two or at most three is usually the maximum, else you’re effectively asking for an interview. This makes it much more likely that your request will be ignored or rejected.
Here are a few example questions for blogging in general:
- Your best tip to get traffic?
- Your best tip to monetize your blog?
- Your favorite blogging tip?
- If you could give yourself one piece of advice when you were first starting out, what would it be?
- What’s the biggest mistake you often see experienced bloggers making?
- How can bloggers improve their effectiveness when promoting a post?
- Your best tip for building an email list?
- What’s the biggest mistake you made when you started your blog?
One of the best ways to find good contributors to your roundup post is to do a Google search of roundup posts in your niche. Not only have those people already proven their willingness to contribute to such posts, but there is usually a link to their blog alongside their name.
If you’ve been blogging for any length of time you’ll probably also be familiar with a number of other bloggers in your niche, so add them to your contact list.
Another great resource is relevant Facebook groups. Just create a post saying that you’re looking for experts for a roundup post (along with your question) and you’ll usually get some quick, positive responses.
Once you’ve completed your post make sure you retain your list (save it as a separate group in your email program.) You’ll then be able to save yourself a lot of time in future roundup posts.
Many bloggers don’t make their email address easy to find, mainly to avoid spammers. I’ve found the next best way to contact them is to fill out the Contact Form on their Contact page, for those who have them, as that will usually trigger a message to their email address.
Failing that you can send a message to their Facebook page or Twitter address.
Emailing Potential Contributors
If you Google ’roundup posts’ you’ll find posts giving various examples of emails you can send to prospects. I emailed (or pasted on Contact forms) the following:
Pinterest Roundup Post Offer
I’m writing an expert roundup post on ‘Top Pinterest Experts Tips For 2018’ (working title) for WordsByJustin.com and, since you’re obviously a Pinterest expert, was wondering if you’d be interested in contributing?
I’m looking for your top Pinterest tip/s – it can be anywhere from one sentence to as much as you like.
I’ll be sharing the post on all my social media plus Viral Content Bee, and will also include a link and pic to every contributor’s site.
Please let me know if interested!
Bloggers are usually pretty busy people, so keep it short and get straight to the point or they might just ignore it as yet more spam email.
Including the sentence “it can be anywhere from one sentence to as much as you like” lets them know that they don’t have to write much if they’re short on time, increasing the chance of a positive response.
Also notice I advised them I’d share the post widely on social media as well as give them a backlink and picture. This creates extra incentive for them to contribute.
I’ve seen roundup posts recommending using ‘Google Forms’ but they seem to be inferior to just requesting an email response. For instance, I found I couldn’t copy and paste into a form, and I also couldn’t include a hyperlink.
Also be aware that if you copy and paste directly from email into WordPress that you might be pasting in some annoying formatting code. Gmail, for instance, includes ‘<div>’ codes which interfere with spacing. I found that I could remove the formatting by pasting into Word first, then into WordPress. Check afterward by viewing in ‘Text’ mode.
Writing an Introduction
One of the most popular reasons for doing a roundup post – you only need to write the introduction! (As well as the question of course.)
Since there are already so many roundup posts out there in the Blogosphere you’ll want to summarize what it is about yours that makes it worth someone’s time to read.
In my Pinterest Experts roundup, for instance, I emphasized all the changes Pinterest has made recently, justifying an up-to-date post with the latest tips from Pinterest experts.
If you’re stuck for ideas for what to write, just Google a few roundup posts and browse through what others have written. You’re sure to find some useful ideas you can borrow.
Creating Your Post
Once you’ve received all your responses it’s time to plug them into your post and make it all look professional. Make sure of course that you read them all through carefully looking for spelling and grammar errors.
Most roundup posts include a headshot of each contributor, which is also great for making your post more visually appealing. I mostly get them from the contributor’s site or their email signatures and reduce them to a common size using Paint.
It’s also a good idea to include at least one picture in your post, often at the top. Some people include a montage of all the people in the post, as I did in a previous post on ‘Successful Bloggers.’
You can then use that initial picture in your social media marketing for the post.
Notify Contributors When Your Post is Live
Finally, your roundup post is complete and you’re ready to hit ‘Publish’!
You’ll now want to notify your contributors so they can check for any errors or omissions, and help you to publicize it on their own social media networks.
This is the email I sent to contributors after publishing my own recent roundup post:
Hi all contributors,
Thanks everybody for your great tips! My Pinterest Experts post (3100 words!) is now live at https://wordsbyjustin.com/
I haven’t publicized it yet, so let me know any errors/corrections and I’ll get them done pronto.
Please promote it yourselves on your own social networks, and a link from your site would be great too if you could : )
Promoting Your Post
Now that you’ve done all the hard work of creating and publishing your post you’ll want to invite the world to come and read it.
Apart from publicizing my post on Twitter, Facebook and Pinterest, one of my favorite sites to promote a post is Viral Content Bee. It’s a totally free service, though it also includes a paid option for extra services.
Basically, Viral Content Bee gives you access to bloggers and influencers with tens of thousands of followers who’ll happily share your content in return for you sharing theirs–many experienced bloggers use it regularly, including yours truly. (A similar site, JustRetweet, recently ceased its service due to Twitter restrictions.)
Do you have any thoughts or questions about creating an expert roundup blog post? Let me know in the comments.
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