On WordsByJustin.com I’ve recently started trialling guest posting as well as doing some guest posting myself, so I’ve had the benefit of experiencing both sides of this popular blogging strategem.
So what’s so great about guest posting, and why do I think you should be doing it yourself?
According to a survey by Social Marketing Writing (admittedly a few years old now) 63% of respondents felt that “multiple authors add more credibility to a blog.”
Guest posting can also help to give you useful backlinks, qualified traffic, SEO benefits, improved site authority, and overall can help you to build your blog’s brand.
It’s also an excellent way to connect with new readers and get more visibility for yourself and your blog.
It’s important to realize, however, that guest posting requires good, preferably great content. If you create the right content you’ll be rewarded with a continual stream of new leads, traffic and customers for a long time after you’ve published it.
Why You Should Be Guest Posting
Improve Your Search Engine Ranking
Getting a backlink is usually one of the primary motivating factors for writers when considering a guest post. Most sites allow you to include URL’s back to your own site as well as one in your bio (and links to some of your social media sites.)
Gaining links from external sites (especially higher authority ones) are both a great way to boost your site authority and build relationships with other bloggers. The more popular the website is, the better the backlink is for helping you to climb the blogging ranks.
Increase Your Referral Traffic
Putting your work in front of a new (and hopefully much larger) audience will help you to attract more visitors, followers and subscribers to your own site, as well as to improve your overall brand.
This is even more vital if your blog is relatively new – chances are your traffic is very low and guest posting on a larger site will give your work much greater visibility.
Many successful bloggers say that guest posting is one of the best things they’ve done to get their blog off to a flying start. Not only is it great for their brand, but it’s a great way to grow their email lists quickly and substantially.
Get Feedback on Your Work
If you’re not using an editor for your posts (few are) you may not be aware of errors in your writing that impact the overall quality (and hence credibility) of your work.
Submitting a guest post to a blogger with excellent English skills (or to one who has such an editor) can give you valuable feedback to help you improve your writing skills.
Way too many bloggers today are churning out posts with an extremely low standard of English spelling, punctuation and grammar, and somehow expecting to succeed in spite of it. Very few are going to take your work seriously ( or even bother to read it) if your writing appears careless, childish or poorly educated.
So submit a guest post and get some feedback – at the very least you might just get some valuable tips to improve your writing skills.
Finding Sites that Accept Guest Posting
There are many sites happy to accept guest posters – possibly the main difficulty is finding good, appropriate ones to contribute to. (Click here or on ‘Guest Posting’ in my top menu to find out more about guest posting on WordsByJustin.com).
If your blog’s a fairly new one it’s also generally considered best to ‘work your way up’ to the highest authority blogs by starting with lower authority ones where your work is more likely to be appreciated and accepted.
You should try and ensure however that any blog you write for is active and has a good amount of traffic. Checking the number of comments on the posts will give you a good idea of how active and popular it is.
And obviously you want to target blogs in the same niche as yours – writing a post about health foods for instance probably won’t get you a lot of traffic if you publish it on a fashion site.
Apart from browsing blogs in the same niche as yourself looking for ones with obvious guest posters, Google is a great source to find sites that accept guest posting.
A few keywords you can try in Google Search:
- guest posts wanted
- articles wanted
- become a guest blogger
- submit article
- submit content
- accepting guest posts
Facebook is also a useful place to try. Just type ‘guest posts’ into Facebook search and there’s several large groups full of wannabe guest posters discussing and sharing links on guest posting.
How to Write a Guest Post
Make sure when guest posting to find out and follow the guest posting guidelines and rules for whichever blog you’re writing for.
On WordsByJustin.com for example that includes at least 1000 words, at least one public domain graphic, unique content, a maximum of two outbound links and at least one internal link to my blog.
These are all fairly typical requirements.
As top bloggers stress over and over when discussing guest posting, you should aim to submit your highest quality content.
Not only do you need to impress the blog’s owner sufficiently to publish and promote it, you also want to excite the attention of his or her readers enough to share your writing on social media (and hopefully encourage them to visit your own website.)
A high enough caliber of writing can also encourage some who see your work to contact you with potentially lucrative writing offers of their own, which is much more likely to happen on a larger blog than for a newbie blogger on their own blog.
How to Submit a Guest Post
Depending on the blog there are various ways to submit a guest post. The blogger concerned will usually advise you of their preferred method.
On WordsByJustin for instance I use the common method (for WordPress users) of creating a new User with Users/Add New User from the menu bar.
I personally create the User with Author status, which means they can edit and publish, as well as upload files and images. (I advise them not to publish though – as the blog owner you definitely want to proofread the article yourself before doing so!)
This is usually the simplest method for both parties, as there’s no need to pass files back and forth.
Some bloggers might ask instead for HTML, a Word document, or a text file (just copy and paste the text from the WordPress document into a text editor and save as .txt).
What are your thoughts on guest posting? Do you have anything to say about guest posting as a strategy? Let me know in the comments.
If you’re interested in guest posting on WordByJustin see my guidelines and contact details here.
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