After starting the first blog that I was hoping to monetize some months ago (I’ve had a few personal blogs over the years), I had to decide which social media platform to focus on first to drive traffic to it.
After a lot of reading it seemed to be apparent that Pinterest was a good first choice, with plenty of bloggers writing enthusiastically about how their conversion rates were so much better with Pinterest than with Facebook, Twitter or Google+.
Having zero experience with Pinterest, the next decision I had to make was who to pay attention to for advice, as there seemed to be an endless number of Pinterest articles, posts, ebooks and courses.
One name that kept cropping up though was ‘Pinteresting Strategies‘, so after reading a few reviews I decided to shell out for the ebook (not a huge decision since it was only $32.)
The author, 31 year old Canadian Carly Campbell of mommyonpurpose.com (being a single guy, not the sort of blog I would normally have paid attention to) is a Mom with one baby and another on the way.
So for her, a ‘Mommy Blogger’ with no high school education or computing knowledge, to have gotten a successful blog up and running in such a short space of time (she made $5000 in her seventh month!) is quite an amazing achievement.
“In March 2016, I was just starting out on my blogging journey. I wanted to do something that would allow me to make up for the income we were going to be (hopefully) giving up in exchange for a baby (YES, I started my blog to make money. That’s the only reason).
I quit watching TV, quit surfing Facebook, quit shopping and cooking and showering and sleeping. I worked 50+ hours per week on the blog, while still working my desk job 4 days per week.
I put in the time. (And the tears, and more money. Yes, it cost me money.) And it just started to come together.
And the week I found the answer to all my Pinterest struggles, and it all clicked, I called my husband and said, “that’s it – I’ve just won at Pinterest and this blog is gonna be successful.” Within 7 months of launching I was receiving 200k page views/month from Pinterest.”
Within seven months Carly was also posting income reports showing income of about $5000 a month, which has less than eighteen months later grown by several multiples (she’s only been making income reports available to her email list recently.)
Do you get any help from your husband?
“My husband watches our son in the evenings, so YES that is a huge help. We sacrifice a lot of family time to make this blogging thing happen. I dread trying to find time with the new baby. I honestly can’t even imagine what it’ll look like right now.”
You say you had no education – do you mean you left school early or were you entirely self-taught?
“No education means no secondary education – so basically I am qualified to work at McDonald’s.”
“I know almost nothing about computers and even less about the internet. I am perhaps the only person my age who never took a single computer class in high school. (I might as well be 85 years old for the amount of formal education I have regarding computers.)”
So Carly is a great example of what someone can do if they’re willing to put the time in and really work at their blog. If a computer illiterate working Mom without even a high school education can be a big success in just a few months, what excuse do YOU have for not at least trying to give it your best shot?
Be warned that this ebook isn’t for newbie bloggers – Carly writes that you should have AT LEAST 25 great posts written before you start using her strategy as, “this Pinterest strategy will be easier to implement with more pins available to you. You cannot expect amazing traffic with a handful of posts.”
Once you have your 25+ posts completed, you should then create Pinterest worthy graphics for each of them (Two or more per post is best.)
What makes Carly’s Pinterest strategy different from the majority of others being touted for sale is her emphasis on manual pinning. She claims to have found that it gets much more traffic to her website than using an automatic scheduler, and reviewers of her ebook attest to the truth of this claim.
“Manually pinning is time consuming and it requires an every single day commitment. So, when I start to feel like it’s not worth it, I remind myself that I am making more in ad revenue alone each month (from page views) than I used to make at my desk job, and then it suddenly feels worth it again.”
Carly says that most other Pinterest courses that recommend using schedulers such as Tailwind and BoardBooster are leaving out a huge part of the “Pinterest Secret.” “You can pin as much as you like with a scheduler, but you’re mostly wasting your time if you don’t utilize the fact that not only is Pinterest a search engine, but it’s also a social platform, with sharing, messaging and following.”
She also believes that Pinterest rewards time actually spent on the Pinterest platform, which is something that (currently at least) can’t be scheduled.
Carly also notes that there’s much more to using SEO in Pinterest than just putting keywords in the pin description. According to her, Pinterest can “see” our images (presumably using some form of A.I. software) so any images we use should be relevant to the post they are being used for.
If you plan to use ads as Carly does, you should place the ads (from Google AdSense to begin with) in each of your posts. I’ve noticed that many experienced bloggers say that AdSense isn’t very profitable for them these days, but Carly has obviously had great success with it, so it’s obviously at least worth experimenting with.
Based on her income reports, her AdSense income has accounted for the majority of her profits so far. You will of course need a large number of page views to make a substantial income from ads, but generating tons of traffic is what her Pinterest strategy is all about.
Carly makes some very useful points in regards to whether you should use free stock photos or unique images on your pins. I won’t reveal her (in depth) answer to this question here but it could make a big difference as to whether or not your pins go viral.
As well as the above, Carly also has in-depth discussions of the importance of keywords, group boards, ‘busy’ pins, ‘rich’ pins, Google Analytics and more.
Praise for Pinteresting Strategies
“I must credit all of my traffic to the manual pinning method I learned from an ebook. I believe this method is the magic in figuring out Pinterest’s algorithm and gaining so much traffic!! The pinning method I used is from Carly at Mommy on Purpose. Her pinning method is in an ebook called Pinteresting Strategies and not only was it so interesting, but it was affordable and easy to follow!
“I started using Pinteresting Strategies after my set-and-forget Pinterest plan started to fail. After three months of my traffic diving, I was ready to try something new. The difference was almost immediate. Since implementing the strategies my traffic has continued to grow and I’m now much more confident in how I use Pinterest.”
–Emma Healey, moneycanbuymehappiness.com
“If you are a blogger working on improving your Pinterest game, then this eBook is for you. Before this eBook, I had very minimal traffic from Pinterest. And after implementing the points from this eBook, I am getting more than 100,000 page views from Pinterest every month.”
“This course has helped me understand Pinterest more than any previous course, article or workshop on Pinterest.”
“I’m excited about my blogging prospects for the next few months and it’s all because this e-book has helped increase my traffic immensely!”
“I didn’t really start implementing her strategies until about 2 weeks ago and oh boy, why did I wait? My average monthly view is currently at 196, 877 monthly average viewers! ”
Using Pinterest properly by pinning the right way is a lot more complex than it might initially appear, so you definitely want to have expert advice from a Pinterest expert when starting out.
Carly, a self-proclaimed ‘Pinterest Nerd’ certainly knows her way around Pinterest, and gives away most (possibly not all?) of her hard-won knowledge in ‘Pinteresting Strategies’.
After testing out her strategies over the last few months, I can definitely attest to the fact that her ebook is well worth the investment (and don’t forget to join her Facebook group!)
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