The Million Dollar Blog by Natasha Courtenay-Smith
From discovering your personal brand, monetizing your blog, creating content, attracting traffic and making your presence felt on social media, The Million Dollar Blog has everything an aspiring blogger needs to help start them on their blogging journey, and gives ideas and inspiration to those who’ve already begun.
About the Author:
From Wikepedia:“Natasha Courtenay-Smith is a British entrepreneur and media expert. She is the founder and former director of press and publicity agency Talk to the Press, one of the UK’s first online press agencies, which helps individuals sell their real-life stories to newspapers and magazines.”
And of course Natasha has her own website and blog.
As described in the book, blogging is a sequential process that involves:
– finding a niche
– defining an audience
– setting up your blog
– content creation
– social sharing and conversation
– listening and learning from your audience
– doing the content creation and social side over and over.
All of the above are well covered in lots of detail.
There are plenty of useful tips throughout the book – a couple of examples:
On Keywords: Best practice is to use just one target keyword per blog, and to make sure that keyword is visible in your content, subheadings, blog title and URL so that search engines can clearly identify the keyword or phrase.
And why building an email list is so important: email converts at 40x Facebook and Twitter combined, according to a study!
The book also includes lots of interviews with bloggers who’ve ‘made it’ sprinkled throughout the book to give a good overview of all the different ways there are to make good money in the ‘blogosphere’. It’s always great to read what others have done and how they’ve done it to achieve success – remember that even the most successful started with zero followers and zero page views.
Video: Natasha Courtenay-Smith discusses how she became an accidental entrepreneur; and how doing something that’s an extension of your current role can lead to success:
Experienced bloggers probably won’t find too much that’s new here, but then they’re not the target audience. The book’s focus is on giving new and inexperienced bloggers most of the information they’ll need to embark on their blogging journey, as well as inspiration and ideas from many different bloggers who’ve already ‘made it’.
The typeface is a sizeable readable font with good use of white space, so no squinting necessary – don’t you hate those books written with a tiny font? (You’ll notice this website has a large font by the way.)
As the book’s Amazon blurb says: “What do the world’s most successful bloggers know that you don’t know (yet)?”
Overall an excellent, informative and inspiring read for the new or aspiring blogger – Highly Recommended.
Leave your thoughts below if you’ve read the book, or maybe recommend another good read!
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