Are you having difficulty finding original and interesting ideas for your next post?
And what are the best types of blog post anyway to improve your chances to boost your traffic?
It’s pretty much true that ‘there’s nothing new under the sun’ when it comes to blog posts, but there are certain types and categories of posts that are proven winners more often than not.
(And don’t forget that while YOU personally might have seen and read hundreds or even thousands of blog posts in your time, that usually doesn’t apply to the majority of your potential readership.)
Here are the best types of posts I’ve discovered to greatly improve your chances to boost traffic to your blog:
1. List Posts (Listicles)
List posts (or listicles as they’re more popularly known) are everywhere you look on the Blogosphere these days, and for very good reason. They just work!
An ever-growing number of people are quickly scanning articles (often just the headlines) on their mobile devices while working, travelling or eating, and listicles are a perfect fit for this form of reader behavior.
They’re easy on the eye, great for skimming and jumping around from section to section, and easy to leave and come back to without having any need to refer to or recall earlier parts of the article.
In fact they’re so popular I wrote an entire post extolling their virtues (in listicle format naturally!)
2. ‘How To’ Posts (Tutorials)
It’s been said that people read blogs for two reasons, either to find an answer to a problem or to be entertained.
The tutorial post is a popular example of the former type, especially when it’s well-written and formatted, and preferably with plenty of clear and simple diagrams and pictures.
The site wpbeginner.com does a great job with tutorial posts – here’s an excellent recent example.
(Note the use of white space, plentiful diagrams, and short column width for great readability and scanability.)
3. Expert Roundup Posts
With expert roundup posts you either contact a number of experts in your subject of choice for interviews or comments, or research them yourself on the internet.
This type of post probably has the best chance of going viral quickly, since once you’ve published the post you can let the experts in question know so that they’ll help publicize it for you with their (hopefully huge) social networks.
Here’s an example of a roundup post I did recently where I researched and wrote about some successful bloggers.
The spike in traffic I received after I notified the bloggers in question (I got my best and quickest responses using Twitter) was so good that I’ll definitely be doing a repeat soon!
4. Ultimate Guides
This is a more ambitious type of post, where you basically write a mini ebook of thousands of words (usually known as ‘cornerstone content’.)
Neil Patel is famous for this type of post, having stated that his objective was to go above and beyond his rivals in this regard so as to make a name for himself with in-depth and exhaustive content.
It’s also great for SEO as well, with Google strongly favoring content greater than 2000 words (quality writing of course, no fluff!)
As well as an epic word count, Neil also includes plenty of interesting and eye-catching diagrams (it doesn’t hurt either that he has a big team working for him.)
Here’s a great example of one of Neil’s Ultimate Guides.
Whoever said “A picture is worth a thousand words” would probably have heartily approved of infographics, since they’re highly visual, informative and great for grabbing the attention of your target audience.
According to a study by massplanner.com, infographics are liked and shared three times more often on social media than any other type of content.
Among other qualities they’re useful for summarizing a post’s content, offer a visual alternative to reading, have a fair chance of ‘going viral’, and are great for sharing on sites like Pinterest and Instagram.
And don’t worry if you’re not the ‘arty’ type or otherwise good with graphics – you can get good infographics produced cheaply for you at sites such as fiverr.com. (Just be aware that you may need to vet a few different candidates before you find someone offering good quality work.)
Reviews can be great for driving traffic when you review the product or service of someone with a large following and then let them know about it.
In Michelle’s case I received a flood of traffic from her Facebook page, and M Le Mont gave me a shoutout on Twitter to his 385,000 followers (never hurts!)
This can obviously also be great for networking and building relationships with bloggers and authors.
Another non-trivial bonus of doing reviews is that you can include an affiliate link to the product you’re reviewing (I’m an affiliate with Michelle for instance) and for books Amazon has a very popular affiliate program.
7. Case Studies
Case Studies have been very popular for a long time, being accounts of real life successes (and some failures) and how they were achieved.
You can even create posts that include roundups of case studies, such as this example on profitblitz.com.
Another advantage of writing case studies is that they tend to stand the test of time, which is important for increasing the amount of ‘evergreen content‘ on your blog.
As with reviews, if you can write about successful people or ‘influencers’ they’ll often help you to publicize the post within their own networks, possibly helping it to go viral (every blogger’s dream!)
As with case studies and reviews, interviews give you a chance to utilize the networks of successful people to drive lots of traffic to your blog.
Not only that, you only have to come up with the questions–your interviewee then creates the rest of your content for you with their answers! (You’ll want to add at least a brief introduction however.)
Bloggingtips.com has an excellent series where they feature two new bloggers every weekend, asking them all the same questions.
And bloggerspassion.com have some great examples of more in-depth interviews with successful bloggers.
Top bloggers and other successful people get a myriad requests for interviews, so it’s usually best to start with less successful people first and work your way up to the big fish – that way at least you can provide them with evidence of the quality of your work before making your request.
What types of posts that boost traffic to your blog have I left out? Let me know in the comments.
FREE PDF: 'How to Write Great Headlines That Get More Blog Traffic'
Enter Email For Instant Access!