When you start out blogging with a new domain the one thing that you need to concentrate on is your content.
It is your content that is ultimately judged.
And creating content that readers will love and Google will rank is going to take time, lots of time.
If you have read any of my SEO guides you know that long-form content outperforms short-form in the search engine rankings.
Therefore you should be creating long detailed posts, though this does take a long time.
And this is why I am not a big fan of keyword research, because it takes you away from your number one goal and that is to just create great content.
Keyword research can take a very long time and this is time that can be spent promoting your site, engaging with others to drive click-through traffic and just creating your next article.
Of course, you do have to do some keyword research but you don’t really need any tools other than good old Google.
You simply use Google to help you to discover user intent keywords.
What are user intent keywords?
The purpose of keyword research is to put words on the page that your potential visitors are looking for when they search.
And it is Google’s job to crawl and rank your content based on their algorithm’s ranking factors.
We are talking SEO, time on page, bounce rate, the user experience and more.
User intent keywords are keywords that answer the user intent–they answer the question the user was seeking.
Let’s say you are looking for a guide on how to do keyword research and specifically you are looking for techniques to find user intent keywords because you want to appeal to what the searcher is looking for.
I can tell you that some great user intent keywords that you could incorporate straight away are
- keyword intent
- search intent
- search intent definition
- user intent SEO
- dominant user intent
- search intent tool
- buyer intent keywords
- transactional keywords
I found these user intent keywords with the aid of no keyword tools, plugins or programs. They were found instantly with a simple Google search.
Here is how I found them
All I did was to go to Google and search “What are user intent keywords” – that is all.
You are then given a list of results from sites that are ranking for this search term, and then at the end of the page one results I am shown:
Searches related to “What are user intent keywords”
These are the keywords and phrases that are related to the term you searched that are also being searched.
Google is showing you the search users intent.
This article’s title is “User Intent Keywords: How to Optimize For Keyword Research.”
So these related keywords that I have found are great user intent keywords.
They give you clues as to what people are looking for and as a result, can help you to create your article and so answer the user intent.
This article is about finding and optimizing for user intent keywords so from the list above “user intent for SEO” is a great phrase to incorporate.
If your article is about keyword tools then “search intent tool” is a phrase to incorporate.
Here is the key point
If you’re writing good long-form content then you have a chance to not just optimize for your main user intent keyword, but to also optimize for multiple user intent keywords.
When you do this you answer so many search enquiries and your article is super relevant.
You can dig even deeper if you wish, and search the keywords that you find to find even more user intent keywords.
You really can take it as far as you want to answer search intent.
And the best part of this search intent technique is
- It is 100% FREE
- There are no complicated keyword tools required
- It is a simple common sense approach that works
The downside to this keyword user intent technique
Well, there isn’t too much of a downside really.
You know what people are searching for so you can add the phrases that you find on Google in your article.
It’s proven that there is search traffic for these terms because Google shows them as popular searches.
The downside could be argued that there is way too much competition for you to go after these keyword phrases.
That is for you to decide–Gooogle shows you who is ranking for what.
The other point to note is that when you work with this process you are trying to unseat those that already rank.
What if there was a way to find user intent keywords and use them to predict new related keywords that you will rank for?Don't just optimize for Keywords optimize for user intent Keywords Click To Tweet
You may already be using the Keyword Anticipation SEO keyword technique and not realize it.
I know I was using it without knowing and I have to give full credit to Enstine Muki.
He wrote a phenomenal guest post over on Infobunny that explains the technique.
Basically, you predict keyword phrases before they gain traction in the search results, and then with targetted promotion and social media you work to leverage your position to retain a high ranking.
To find keyword anticipation phrases you need to react quickly to events as they happen.
If a new product launches then you need to predict what the user intent will be to find this product.
When a marketing tool is retired or a site closes then it is safe to say that people will be looking for alternatives. If you can be first to the punch then you will get some good search results.
Keyword anticipation phrases have no real competition to begin with so getting ranked is easy.
Being one of the first articles to be read does wonders for your traffic, your time on page and your bounce rate.
You have predicted keywords for phrases that are up and coming. You have predicted user intent.
It is my opinion that if you’re new to blogging or just struggling to rank and get some traction in the search results, then you need to slow down and actually look at what you’re doing.
Optimizing the conventional way with a keyword tool, looking at volumes and other stats is a pretty antiquated way of working now and very time-consuming.
Consider Yoast SEO and keyword optimization.
Yoast looks at your keyword phrase and scores you on how you’re optimized, it looks at how many times you drill your given phrase into your article, and then if you hit the magical six times or so for a 1000 word article you get a green bullet to say you’re optimized.
But the point is Google really can understand what you’re writing about. It knows that the phrase “keyword user intent” is very similar to “user intent keywords”
So if you are using the same phrase over and over again just to turn the bullet green then you’re missing a big trick that allows you rank for multiple keywords.
Using LSI keywords actually helps your content become more relevant for your chosen phrase and it helps you to produce long-form content that just reads really well.
You need to do keyword research but you don’t need to waste time on expensive tools.
Just let Google show you the user intent and if you can, find some keyword anticipation phrases and predict up and coming keywords.
Spend the time you save just writing great content and you will see some great results.
So what do you think? Do you optimize your user intent keywords?
Have you heard about keyword anticipation?
Let me know in the comments section below.
Dexter Roona is the founder and CEO of Infobunny.
Social Media Expert and Blogger.
I love all elements of social media and my InfoBunny Blog is now really just about providing help for those looking to build their Social Media Authority.
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